Your website is the reflection of your company on the web; it’s the representation of your brand on the single greatest marketing medium available to your organization, the internet. With a stellar web design and sound SEO strategy to boot, the sky is the limit to grow a client base and increase your corporate revenue through internet marketing.
Now, that’s all fine and dandy, but the single most important aspect of your website design is called Conversion Optimization. Just as having an amazingly designed website without an SEO campaign to drive traffic to it is nonsensical, so is having an amazing SEO campaign to drive tons of traffic to a site that is not optimized to convert your site traffic into customers and sales, and this is where we shine.
Due to our extensive knowledge and expertise in Search Engine Optimization (SEO) it was essential that we become experts at designing websites that are optimized to convert your newly found website traffic into paying customers. An inability to complete this task would render our SEO services worthless, which is not allowed on our watch. We take our clients and profession very seriously. You can be sure that your site will be designed with conversion optimization as a priority, as well as appearance, and usability.
A custom website design is so much more than just color schemes, images and text and having a mobile friendly version. It’s about the process of us learning and understanding your business so that we can provide the most optimal user experience, design strategy, execution and programming to form the most successful online business presence possible for your company. Every aspect of your web design process is specific to meet your organizations goals. Every action we take with and for you is driven by your ROI.
Our Website Design and Development Process
We experience success when our clients do, and it is with success for all in mind that drives our website design and development process. Once projects begin, senior executives are utilized during strategy and consolations to make sure all needs are met and no stone goes unturned during the discovery and planning process. Nothing leaves our desk until we all believe it’s exactly what you had in mind.
During the discovery phase of your website design project, you and key personnel from your organization will work directly with our senior level staff. We aim to develop relationships with our clients, so we can understand your company, business goals, corporate dreams and the representation, image and message of your brand.
Based on the information we gathered from the discovery phase, it’s time to put together a plan for your website and where the real fun begins. We will create a mind map for your website based upon the needs conveyed during the discovery phase. This process helps us create a skeleton of your site in order to plan out the content and pages needed that lays the foundation of your site and brand.
During the design phase of our process we begin creating a visual representation of your website, starting with the homepage and interior pages. Based upon all the information gathered from the discovery phase and the design ideas put forth by our design team, we create what is in our mind an accurate and amazing visual representation of your brand.
Once you have approved the design of your website we move into the development phase. This is where we translate the design of your website into programming language to actually make it into a fully functioning website that can eventually be viewed and enjoyed by your site visitors.
Testing and Delivery
The final stage of the design and development of your website is the testing and delivery phase. This is where our team of developers test your site to make sure it’s operating free of errors and optimized to full capacity. Once we determine the website is error proof we put it up online for you and hand it over.